Why Canadian Beef - Canadian Beef | Canada Beef

Canadian Beef – It’s more than meat (& potatoes)

When Canadian beef is at your table, even the ordinary becomes special. From juicy burgers on a toasty bun, to hearty stews in the pot or tender steaks on the barbecue, quality Canadian beef offers an inexhaustible range of meal possibilities to satisfy body and soul.

Be(ef) Inspired

Scan or click to explore over 70 beef cuts, with recipes and matched how-to videos, cooking methods, nutrition, and more…

This is Canadian Beef

Quality Care = Quality Beef

It takes a community of approximately 60,000 dedicated beef farming and ranching families across the country to raise the quality Canadian beef you love.

Advanced breed selection, rigorous codes of practice for animal care, and balanced feeds from both grass and grains help to provide the best beef that Canada has to offer. With the marbling to reach the grade standard of Canada AAA or higher as the gold standard, that’s the goal for Canadian beef that’s in demand here at home and around the world.

Making the Grade:

Canada AAA-grade beef consistently delivers an outstanding eating experience due to its high degree of marbling. Marbling refers to the small white flecks of fat that contribute to the flavour, juiciness and tenderness of beef.

Source: Canadian Beef Grading Agency – Jan 1 to Dec 24, 2021. The above illustrations are reduced reproductions of official USDA marbling photographs, prepared for the U.S. Department of Agriculture by and available from the National Cattlemen’s Beef Association.

Canadians could benefit from
eating more beef.

Many Canadians aren’t getting enough of the essential nutrients they need. Research shows that almost half (46%) of the calories in our diets comes from nutrient-poor highly processed foods, so it’s not surprising that many of us aren’t meeting our daily nutrient needs for iron, zinc, calcium, potassium, magnesium, thiamine, vitamins A, C, D, B6 and B12.

Beef is a naturally nutrient-dense single ingredient protein food that contains a number of the nutrients of concern that many Canadians need more of in their diets.

Raising Beef Cattle in Canada is Good for the Soil (Soul) and more.

In Canada, things wouldn’t be the same without cattle. They preserve native grasslands and divert food waste; they reduce wildfire risk and encourage biodiversity. Untold stories that need to be herd (pun intended).

Canadian cattle are raised on pastures and grasslands for most of their lives, largely on marginal land that is too rocky, hilly or dry to be cultivated for food or crops. Known as upcyclers, cattle generate nutrient-dense food for us from landscapes where no other food can be grown.

Much like bison did for centuries, cattle live in harmony with birds, pollinators and other animals that have evolved to exist in grassland habitats. These ecosystems represent 68% of the wildlife habitats that are on Canada’s agricultural land, and they play an important role in carbon capture and storage.

Canadian cattle are typically fed a controlled mixed diet of grains and grasses in the last few months prior to going to market. This blend of nourishing feeds helps produce the consistently high-quality beef that Canadians value.

Cattle help improve soil health. They tramp organic matter into the earth, enabling decomposition and providing natural fertilizer. These are eco-service benefits that other land users do not provide.